When co-founder, Mary Fallon, and I started Kidizen in early 2014, a phenomenon called Buy/Sell/Trade (“BST”) groups on Facebook and Instagram were just starting to gain traction. We weren’t surprised to see the growing interest in resale. There were a number of emerging trends that were helping to propel this shift in consumer behavior, including a desire to access higher-end products and make more eco-conscious buying decisions.
#1 I Want to Hear More About Your Quality
We all know kids can be really hard on clothes and I want to make sure I’m making a good investment. If I know they’re going to last for my kids and even have the potential to be resold—I’m much more likely to buy from your brand and tell others about it. What do I want to know? Tell me about how knees are reinforced, how your textiles are constructed, and whether they hold up to multiple washes. In other words, let me know quality is important to you, too!
Every new shopping season is a good time to think about how to offset the amount of new that’s being put into closets by taking advantage of the great secondhand clothing and accessories that are already available. The next big wave is back to school, a huge time for any brand that sells kids and baby clothes. Even if you already have your marketing campaigns in place — and we wouldn’t be surprised if you do — there is still time to incorporate resale into your back to school efforts and marketing messages.
You might know kids clothing resale is something your brand is interested in, but you might be nervous about what you can reasonably take on as a small to mid-size team, especially during the rush of back to school shopping. With parents beginning to restock closets for growing kids and changing seasons as early as July—elevate their experience with the addition of resale with a partner than can help you manage it.
It may feel like summer has just begun, but school is not far away, and with it, the families who will begin shopping to fill their closets for fall and winter. It’s a busy time, but it’s also an important time to consider resale; a resale presence will help you continue to engage with your customers after the boom of back-to-school shopping has slowed. If the idea of implementing this type of sustainable model is new to you (or even if it isn’t) we’ve put together an introduction.