Every new shopping season is a good time to think about how to offset the amount of new that’s being put into closets by taking advantage of the great secondhand clothing and accessories that are already available. The next big wave is back to school, a huge time for any brand that sells kids and baby clothes. Even if you already have your marketing campaigns in place — and we wouldn’t be surprised if you do — there is still time to incorporate resale into your back to school efforts and marketing messages.
It may feel like summer has just begun, but school is not far away, and with it, the families who will begin shopping to fill their closets for fall and winter. It’s a busy time, but it’s also an important time to consider resale; a resale presence will help you continue to engage with your customers after the boom of back-to-school shopping has slowed. If the idea of implementing this type of sustainable model is new to you (or even if it isn’t) we’ve put together an introduction.