When co-founder, Mary Fallon, and I started Kidizen in early 2014, a phenomenon called Buy/Sell/Trade (“BST”) groups on Facebook and Instagram were just starting to gain traction. We weren’t surprised to see the growing interest in resale. There were a number of emerging trends that were helping to propel this shift in consumer behavior, including a desire to access higher-end products and make more eco-conscious buying decisions.
You might know kids clothing resale is something your brand is interested in, but you might be nervous about what you can reasonably take on as a small to mid-size team, especially during the rush of back to school shopping. With parents beginning to restock closets for growing kids and changing seasons as early as July—elevate their experience with the addition of resale with a partner than can help you manage it.